Why Are Bagel Chips Trending on TikTok?

Bagel chips are trending on TikTok—and for good reason. These crispy, crunchy snacks have taken over food feeds with their satisfying texture, simple ingredients, and easy-to-make recipes. Whether baked at home or bought in-store, bagel chips have become the latest viral snack thanks to their versatility and social media appeal.

So, what’s behind the bagel chip craze?

1. They’re Satisfyingly Crunchy

Crunch is king on TikTok. From cucumber ASMR to toasted rice cakes, the app loves a good crispy bite—and bagel chips deliver. Made by slicing bagels thinly and baking (or air frying) them until golden, they give a deep, satisfying crunch in every bite. That sound alone has helped videos rack up millions of views.

2. They’re Easy to DIY

TikTok thrives on simple, repeatable food hacks. Bagel chips are incredibly easy to make at home. All you need is a bagel, olive oil or butter, and some seasoning. Slice thinly, coat, bake—and you’ve got homemade chips in under 20 minutes. Creators love adding their own twist with flavors like garlic parmesan, everything bagel seasoning, cinnamon sugar, or chili lime.

3. They Pair with Everything

One of the reasons bagel chips are so popular is their versatility. You can dip them in hummus, spread them with cream cheese, pair them with charcuterie boards, or just snack on them plain. Food influencers are showing endless ways to use them—turning them into mini pizzas, salad toppers, or even layered nachos.

4. They’re a Nostalgic Snack Comeback

Bagel chips were popular in the ‘90s and early 2000s, often found in snack mixes or deli counters. TikTok has a knack for reviving retro snacks (like cottage cheese, jello, and Pop-Tarts), and bagel chips fit right into that throwback trend. Now, younger generations are discovering them for the first time—and giving them a trendy new twist.

5. They Look Aesthetic

Let’s be honest—part of TikTok’s charm is how food looks on camera. Bagel chips are golden brown, rustic, and photogenic. When stacked in clear jars, arranged on boards, or plated beside colorful dips, they look like something straight out of a food magazine. That makes them perfect for TikTok creators aiming for a stylish snack setup.

6. They Fit Into Every Diet Trend

From low-waste cooking to high-protein snacking, bagel chips check a lot of trend boxes. People use leftover bagels to reduce food waste. Fitness creators pair them with protein-packed dips. Vegans and gluten-free eaters are even using specialty bagels to make their own versions. The snack adapts to nearly any lifestyle.

Final Thoughts

The bagel chip trend isn’t just about a snack—it’s about creativity, nostalgia, and TikTok’s power to turn everyday foods into social sensations. Whether you make your own or find them at the store, one thing’s clear: bagel chips are more than a crunchy bite—they’re a cultural snack moment.

Pro tip: Next time you’re about to toss a stale bagel, slice it thin, bake it up, and watch the likes roll in.